Your product description is vital! It could be the difference between a successful and unsuccessful product. It’s an advertisement, so think of it like this….
Firstly, your product title is there to ensure your items get ranked in the search results – on venues such as eBay or Amazon, but also in Google searches for your services available on your website. And we all know about the importance of being found in Google searches!
Then, your main product description is there to tell potential buyers exactly what they need to know in an easy to understand, informative manner whilst subtly persuading them that they really, really need your product.
Without making it too obvious, you should be whipping your viewers up
It is rare that someone will buy anything without first knowing something about it, so it’s very important to choose your words carefully and use your powers of persuasion in every description you write. You must persuade people to buy from you whether you have competition for your product or not. Even if you have no competition, you still must convince someone to purchase your product and the only sure-fire way to do this is with solid, persuasive descriptions and by putting yourself in the shoes of your buyer.
I’m talking details here:
The brand (if there is one), the condition, dimensions, age, spec, if it’s new or used, colour and size.
The use of ‘power triggers’ – words that subconsciously make people want to buy.
The features and benefits of your product are vital. Bullet
The trick is to combine all the ‘must know’ information about your product with the other details whilst at the same time making your listing interesting and personal, not to mention ensuring it’s search engine friendly
Imagine you are the buyer. As a potential buyer, think about what you might want to know about the product. If you were paying £10 or £20 or £200 for this item, what will you get out of it? This is exactly what your reader needs to know. You need to explore the benefits of your product – think about what’s in it for the buyer and transfer that
If you think that your products will sell themselves – they won’t.
Products don’t have any kind of value until you connect them to your customers’ in some way and to do this you need to identify your customers’ needs and desires. Be aware of the connections between products and needs and then write your description to take advantage of that. Do this and you will become a master description writer! There really is no advantage to anyone – seller or buyer – in chucking up a listing with no information in it.
Still sounds a little complicated?
If you are not confident that you can write your own effective product titles and descriptions, or you simply don’t have the time, then don’t worry – I’ll do it promptly and professionally for you right here