Take advantage of the power of social media…and increase online sales
The continual rise of social media is a seemingly unstoppable force and unless you have been walking around with your eyes closed and your fingers in your ears for the past few years you will be more than aware that social media has become the place to be seen.
Digital marketing is right up there alongside good website copywriting and content when it comes to promoting your online business when selling products online from home! In fact, social media sites are such a phenomenon that they are now accessed by billions of people of all ages from all over the world every single day.
If you are new to social media, then first off, you should know that they are completely free to use and can be really great fun (and unfortunately quite addictive) as I discovered when I first opened my own accounts.
Rather than simply using the sites on a personal basis for keeping in touch with friends and family, many businesses now ensure social media is at the heart of their marketing strategy.
Facebook, Instagram, and Twitter have all seen a huge increase in active members with numbers now running
To be honest, this is a pretty big subject and so for the purpose of this
Twitter will help increase your profits
Twitter is just one of many online social sites that are sometimes known as micro-blogs. Since it’s launch it has become one of the
The reason that Twitter works so well is that each tweet you submit is like a complete little web page! Just like blog updates, search engines such as Google and Yahoo will look for relevant keywords as people search for the things they want on the web. So, Google will find your tweets just like any other information online and if they contain relevant information your tweets will appear in normal searches. Every time you tweet, it will be found by Google, just like a normal web-page or blog would be.
But the real key to using Twitter to increase your sales is to send out relevant tweets on a daily basis. If you sell on eBay or Amazon, they can include your product listing titles and a link to your actual products. Alternatively, you can simply tweet updates about your eBay shop, Amazon store, your brand or products. But, it’s vital that you don’t just jump in straight away and start posting multiple tweets a day all with links to your products as this will do you more harm than good. You will need to be a bit more subtle than that!
How it works
Twitter works with ‘followers’ and ‘following’. So, if you build up a lot of followers then many of those followers will be interested in whatever product it is that you are selling. To market really successfully on Twitter it’s absolutely vital that you build up your followers and to do this you should post interesting ‘tweets’ with a little about yourself and what you do. I am very careful to balance my social tweets with my marketing tweets so that my followers remain interested and keep following me. It also makes me ‘human’ and gives them an insight
By adding tweets that are interesting and relevant about your services or products, you are keeping your tweets current which is what your followers will want. But you must mix your marketing tweets with tweets about yourself and your interests to avoid constantly spamming your followers with product information. Get a good balance between the two and you will find that your followers will stay with you for the long term.
So, as I’ve said, it’s all about being subtle. Once you begin to introduce your products to your tweets, instead of saying something like: ‘I’m selling my 1978 Vintage Record Collection on eBay. Buy It Here’, you instead need to start off with some really subtle tweets about vintage records or similar to show you have an interest in this subject. Then
This way you are not shouting at people and ordering them to look (and most people won’t look when you put it like that anyway), but you are saying ‘ok, I’m interested in the same subject as you, if you’d like to go and have a look at my stuff, here it is.’ Much more gentle and inviting!
This works especially well if you are selling within a niche that is not too generalised. For example, if you sell
Once you have established your Twitter identity, you can start to run further searches on the site for
Remember that even if that person doesn’t buy from you now, it’s pretty likely that they will start to follow you as they are now aware that you exist. So, if nothing else, you gain an extra follower which is good news.
When you are using Twitter as part of your digital marketing business plan, you will need to give it a little time to work. It’s not going to happen overnight because Twitter results take a little while to build up and it should always be a long-term strategy of yours. You will definitely need to make building up your followers a priority and ensure that you are willing to tweet regularly.
If you start to use Twitter to advertise your products you must follow it through because there is nothing worse than sporadic posts on a Twitter account. Especially for those followers who are really, genuinely interested in your products and what you have got to share with them. You’ll end up losing those followers and have to start from scratch, so you should ensure that your Twitter marketing efforts are always strong.
So, just to recap:
- Send social tweets first.
- Start to introduce general tweets about your niche and your product
- Introduce tweets that link directly to your website or product listings.
- Search Twitter for other members interested in your products and message them via the @replies tool.
- Tweet regularly, remain interesting and current and don’t spam!
Try it – you’ll see the results for yourself!